Data Deletion

What we store

• Campaign performance data synced from your Meta ad account
• Creative thumbnails and AI-extracted features
• Audience pool references (not the people in them)
• Beliefs and brand intelligence derived from your campaigns
• Account preferences and settings
• If you connect Shopify: order records (order ID, state, amounts, dates and line items; no customer name, email, phone or address)

We do not store payment methods, customer PII from your pixel, or content from your Pages or DMs.

How to delete your data

You can delete your data directly from your unfolde account:

1. Sign in to your account at unfolde.in
2. Go to Settings → Privacy & Data
3. Choose one of the following:
   • Delete brand data — removes all unfolde data for a specific brand, including beliefs and creative scores. Your Meta account stays connected.
   • Delete all Meta data — revokes unfolde's access to Meta and deletes all data derived from your Meta account across all brands.
   • Delete account — permanently deletes your unfolde account, all brands, and every record we hold.

Deletion via Shopify

If you uninstall unfolde from your Shopify store, Shopify notifies us and we delete the stored Shopify access token straight away. About 48 hours later Shopify sends a store-erasure request, and we then delete your Shopify order records and unmatched order events and remove the link to your shop domain, within the 30 days Shopify requires. Unmatched order events also expire on their own after 90 days. You can also use the options above, or email hello@unfolde.in.

Deletion via Facebook

If you revoke unfolde's permissions from your Facebook settings (Settings & Privacy → Settings → Apps and Websites), Meta will notify us automatically and we will delete all data associated with your Meta account within 30 days.

Timeline

Most data is deleted immediately. Backup propagation takes up to 30 days. You will receive a confirmation email when deletion is complete.

Contact

To request deletion by email or if you have questions, write to hello@unfolde.in. Include the email address associated with your unfolde account.

Privacy Policy · Terms · Data Processing Agreement